Top 5 Enlightening Web Design Trends

Web design trends 2019 are the integration of aesthetics and technology – 2 crucial factors accelerating websites interface. Several years ahead and web design trends have developed exponentially along with a flow of creativity.

Many creative innovations have been discovered so far, yet we can expect it will go much further and beyond in the future. While waiting for new development, let’s look at some outstanding case studies below to predict web design trends 2019

Otherwise, technological advancements have optimized websites to be more friendly and convenient, with machine learning and subtle interactions. Abandoning grids, simple stock photos for lively illustrations, bold colour schemes and asymmetrical layouts…

1. Natural, organic shapes

Naturally flexible and asymmetrical, organic shapes can make your web design eye-catching and noticeable. Free-drawn strokes with alike natural cubes can capture the spontaneity of man-made accidents such as paint splatter.

Efforts to create those things for the main goal here is to make web designs friendly and alive through the illusion of movement. Geometric shapes such as squares, rectangles and triangles with sharp corners to create a sense of firmness and stability, but web design trends 2019 focus on customer experiences with a feeling of accessibility and comfort.

Most of the time, systematic grids have been used to build up a website as a basic element. Yet, natural shapes and smooth lines tend to be a favourable design trend in the upcoming time.

2. Chatbots and how AI elevate it

Along with AI and machine learning development, chatbots at present are more intelligent and efficient in understanding customer’s needs.

Bright colours shine your page in customer’s eyes. Moreover, friendly mascots representing brands can appear as a chatbox with a personable face. Don’t be surprised that more and more chat boxes will show up on every web page you click through. If you offer a product/service to end-user, chatbots are already familiar to you.

3. Serifs on screen – is it true?

Serifs may surprise you with lots of character and its adaptability to use in creative ways. Rounded serifs in Mailchimp’s funny image contribute to depict positive brand outlook. Maybe we heard somewhere a common rule that we print with serifs fonts and sans serifs are for the screen.

Things you may know, serifs were designed to be a decorative font, and making them emphasis is a good choice. Or you can reference wedge serifs and bold strokes that make Medium look modern and professional.

Yet, more and more brands are shifting towards bold serifs including in their designs such as headers and callouts. Because of its clean readability, Sans is more favourable in various website interface.

4. Can’t exclude Video content!

Therefore, websites now are initiating to prioritize video production so as to make theirs easily searchable and bringing out content in the most efficient, shareable way.

Since content marketing has become one of the key tools to draw the attention of the target audience, video content is more appealing than ever before.

What’s new is Google has widened its preferred search results to mixed content, featuring video content above standard web pages.

Read more: How to add touches of magic to the Interactions

5. Glitch art

If you want to create motion into your design, glitch effect is one tool to make it happen! Trends list wouldn’t be perfect without the presence of retro design. Depending on your purpose and which motions you want to add, glitch effect is ready to shine the light into your work.

Old-tech feel or a futuristic curiosity – make the most of its versatile use of this effect is a good strategy. Since the time computers have become pervasive, glitch arts go along with this development to imprint their mark in design fields.

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